This past weekend, I spent three long days at a competitive soccer tournament with my son’s team. It was a tough one—no wins, lots of hard lessons, and one moment that stuck with me.
My son had a goal kick, one he’s practiced almost every day for an entire season. He took the shot, aimed perfectly… and missed by an inch. An inch! That tiny margin felt huge. He was crushed.
After three exhausting days, I expected him to come home, crash, and take a break. Instead, I heard thump, thump, thump—his ball hitting the kickboard. At 9 PM, he was back at it.
And I thought: What if he had no coach? What if he was just guessing at how to get better?
That’s when it hit me—this is exactly what happens when sales reps don’t get coaching.